✦ Wine Intel
AI ResearchedSainsbury's Taste the Difference Western Australia Shiraz 2023 is a supermarket own-label red wine crafted by legendary Australian winemaker David Hohnen through his négociant business, Crackerjack Négociants. It draws fruit from multiple sub-regions across Western Australia, blending the output of several producers to deliver a bold, accessible Shiraz at a competitive price point. The 2021 vintage earned a Bronze medal (87 points) at the Decanter World Wine Awards, underlining its consistent quality for the price.
David Hohnen / Crackerjack Négociants (for Sainsbury's Taste the Difference)
David Hohnen is one of Australia's most celebrated winemakers, founder of Cape Mentelle in Margaret River and Cloudy Bay in Marlborough, New Zealand. Through his négociant venture Crackerjack Négociants — run with daughter Freya Hohnen — he sources and blends wines from South West Western Australia for UK and Irish retailers including Sainsbury's.
Blend
Approximately 93% Shiraz, 3% Cabernet Sauvignon, 2% Merlot, 2% Other (based on the 2018 vintage blend; 2023 blend not publicly confirmed)
Tasting Profile
A beautifully smooth and deeply coloured red with a harmonious balance of sweet, juicy blackberry flavours and a complex, long finish with soft, velvety tannins. Across vintages, critics have noted bright spicy red berry fruit, earthy sweetness, and a touch of chocolate.
Region
Western Australia produces only around 5% of Australia's total wine output, yet commands a premium reputation, particularly from Margaret River and the Great Southern — home to sub-regions such as Frankland River and Mount Barker that are prized for Shiraz, Riesling, and Cabernet Sauvignon. Shiraz thrives in the mineral soils of the region, benefiting from cool-climate conditions that preserve freshness and elegance.
Price Context
Approximately £10.00 at Sainsbury's (UK retail)
Food Pairings
Critic Scores
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