✦ Wine Intel
AI ResearchedDiablo Purple Malbec is a bold, approachable Chilean red wine produced by Viña Concha y Toro from 100% Malbec grapes sourced from the Valle del Maule. It is part of Concha y Toro's 'Diablo' brand — a range designed to challenge convention and deliver intense, fruit-forward wines with a mysterious personality. The wine is fermented in stainless steel tanks and made with grapes picked at the exact moment of ripeness, offering excellent everyday value.
Viña Concha y Toro
Founded in 1883 by Melchor de Santiago Concha y Toro, Viña Concha y Toro is Chile's leading wine producer and exporter, and one of the ten largest wine companies in the world, with over 12,000 hectares of vineyards across Chile, Argentina, and the United States. The company is renowned globally for brands such as Casillero del Diablo, Diablo, and Don Melchor, and was recognised as the world's most admired wine brand for three consecutive years from 2011 to 2013.
Blend
100% Malbec
Tasting Profile
This Malbec captivates with its deep purple colour, enchanting with pleasant hints of blackberry, black cherry, and chocolate. On the palate it offers ripe black fruits and violet flowers with smooth, light, and sweet tannins and a mixture of flavours, power and unique intensity.
Region
Valle del Maule is one of Chile's largest and oldest wine-producing regions, located approximately 250 km south of Santiago, with a winemaking history stretching back to Spanish colonisation. Its Mediterranean climate with strong diurnal temperature variations produces wines with a balance of ripeness and acidity, and it is home to some of Chile's oldest vines.
Price Context
Typically retails in the £7–£10 range in the UK (e.g. available at ASDA and Morrisons). Equivalent USD pricing is approximately $10–$13 per bottle, making it a budget-friendly everyday wine.
Food Pairings
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