✦ Wine Intel

AI Researched

Belorante Italia Pecorino is a modern, consumer-friendly Italian white wine produced under the Terre di Chieti IGT appellation in Abruzzo. It was launched in late 2024 as part of a four-wine range by global drinks giant Treasury Wine Estates (TWE), designed to bring a bold, youthful identity to the Italian wine category in the UK. Made from 100% Pecorino — a native Abruzzese grape with aromatic intensity and lively acidity — it is bottled and sold primarily through major UK supermarkets including Asda.

Treasury Wine Estates (TWE) — Belorante brand

Treasury Wine Estates is a major Australian-headquartered global wine company and the owner of brands such as Penfolds and 19 Crimes. Belorante was created and designed as a UK-focused Italian wine brand, with branding developed by Denomination agency, targeting younger consumers with vibrant, colourful packaging featuring a distinctive peacock emblem.

Blend

100% Pecorino

Tasting Profile

A fragrant bouquet of yellow flowers, ripe fruit, and hints of wild thyme and sage; fresh and crisp on the palate with a pleasantly sweet, fruity finish.

Region

Terre di Chieti is a province-wide IGT/IGP title for the Chieti province of Abruzzo, central Italy, created in 1995. Pecorino is a core native white grape variety across Abruzzo, thriving in the region's cooler hillside terroirs influenced by Adriatic breezes and Apennine mountain air.

Price Context

£10 / 75cl (UK RRP at Asda)

Food Pairings

🐟 Grilled white fish🦐 Seafood and prawns🍝 Light pasta dishes🧀 Fresh cheeses🥗 Vegetable antipasti